Prada Paradoxe(2022)

Created by Nadege Le Garlantezec for Prada, Paradoxe opens on neroli bud, moves through a heart of jasmine and orange blossom, and closes on Ambrofix, a bio-converted amber material, alongside musk and sandalwood. Its emphasis on sustainably sourced, biotechnology-derived ingredients reflected a broader early-2020s industry shift toward more environmentally conscious raw materials, and the fragrance became one of Prada's most commercially significant releases of the decade.