Photo: Editor182 (talk), Public domain, via Wikimedia Commons
Hugo(1995)
At a glance
Created by Bob Aliano for Hugo Boss, Hugo opens on green apple, mint, lavender, grapefruit, and basil, moves through a heart of sage, geranium, carnation, and jasmine, and closes on fir, cedar, and patchouli. Its crisp green-aromatic structure, packaged in a utilitarian green bottle, offered a younger, more casual counterpart to the house's tailored Boss line.












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