Eternity(1988)

Created by Carlos Benaim for Calvin Klein, Eternity opens on freesia, mandarin, and sage, moves through an elaborate white-floral heart of lily, marigold, carnation, jasmine, violet, rose, and heliotrope, and closes on sandalwood, amber, and musk. Marketed around themes of committed romantic love and family, using real married couples in its advertising, it offered a softer, more wholesome counterpart to Calvin Klein's earlier, more provocative Obsession, and became one of the brand's most enduring commercial successes.