Egoiste(1990)

Created by Jacques Polge for Chanel, Egoiste opens on coriander and bergamot, moves through a heart of sandalwood, rose, and carnation, and closes on vanilla, amber, and sandalwood. Its provocative name and famously theatrical black-and-white advertising, featuring rows of shutters opening as women call out for a single man, made it one of the most talked-about masculine fragrance campaigns of its era, and its dense, spiced woody-floral structure remains distinctive among Chanel's more restrained men's offerings.