Bloom(2017)

Created by Alberto Morillas for Gucci, Bloom opens on jasmine bud, moves through a tuberose heart, and closes on Rangoon creeper, an unusual, little-used flower in Western perfumery prized for its intensely sweet, evolving scent. Its dense, all-white-floral structure, designed by creative director Alessandro Michele to evoke an overgrown, maximalist garden, became one of Gucci's most commercially significant fragrances following the brand's late-2010s creative renaissance.