Aveda(est. 1978)
At a glance
American haircare and beauty brand founded by Horst Rechelbacher, built around plant-based aromatherapy; scent is central to its product identity even though it does not sell conventional standalone perfumes.
American haircare and beauty brand founded by Horst Rechelbacher, built around plant-based aromatherapy; scent is central to its product identity even though it does not sell conventional standalone perfumes.